Meeting details:
Zoom link here:
https://us02web.zoom.us/j/8155657215?pwd=YTFJWU9XTFF3clhTQjh6b1JRejB2QT09&omn=84861024029
Meeting ID: 815 565 7215
Passcode: 5575124
Meeting Dates, Times & Agendas:
February 12, 2026
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Manufacturers, Distributors and Advisors are all facing the same challenge - competing for "mindspace". And it's not just the standard business competitive set - your customer's social networks, streaming services, sports, gambling, knitting, Costco trips are all taking their eyeballs and attention.
So, how do you compete with all that noise in today's landscape?
And then, how do you measure if it's working?
This month, we'll be joined by a long-time friend of CDAM, Kristin Tews and the founder of Exoterik, Katie Fettig, to discuss...
"HOW DO I MEASURE IF MY MARKETING IS WORKING?"
Exoterik uses technology - both existing and emerging - to deliver the most strategic, entertaining and authentic marketing for brands - tied to KPI's - for dimes on the dollar.
Exoterik web-site - Exoterik.co
Katie Fettig LI profile - (5) Katie Fetting | LinkedIn
Kristin Tews LI profile - (5) Kristin Tews | LinkedIn
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We meet on the 2nd Thursday of every month from 11:30 am to 1:30 pm!
We are also looking to create an In-Person event in the near future. More info as we create and cement the plans.
Membership will be tracked consistently to ensure that meaningful participation is possible. Troika participation is encouraged. Repeated requests for "no troika" is not consistent with the goals of the group.
Format: Pre-meeting networking begins at 11:30 AM. Meeting starts at 12:00PM CT SHARP.
- Host, Group Leader, Assistant Group Leader & EC Member Introductions.
- A brief presentation regarding the topic of the day. Topics will vary but will include variously:
* Break-out sessions to discuss the applicability of the topic to your specific distributor and manufacturer clients.
* Panel discussions with CDAM Group members and outside contributors as well.
* Member spotlights.
This is your opportunity to become familiar with the areas of expertise of your fellow attendees as well as pick up insights on how and when collaboration is possible.
- Thank you’s and testimonials geared toward each other and our Distribution and Manufacturing clients. Describe the nature of the client business and how you and your colleague successfully contributed.
- Brief introductions for those who have not yet introduced their practice area.
- Post-meeting social for 10 minutes
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Troika assignments will be distributed via email after each meeting.
Zoom link here:
https://us02web.zoom.us/j/8155657215?pwd=YTFJWU9XTFF3clhTQjh6b1JRejB2QT09&omn=84861024029
Meeting ID: 815 565 7215
Passcode: 5575124
One tap mobile
+13126266799,,8155657215#,,,,*5575124# US (Chicago)
+13092053325,,8155657215#,,,,*5575124# US
Meeting ID: 815 565 7215
Passcode: 5575124
Find your local number: https://us02web.zoom.us/u/kbC3GGVukw
Any questions, contact David Liebman or David Gross:
dliebman@powerplayre.com M: 847-721-6088 David.gross@clutchglobal.com M: 708-790-7086
